Evernote or Apple Notes…Which is Best?

Updated November 2017

New Information Causes Evernote to Crush Apple in this Ongoing Comparison!

How My Usage Has Changed Since Writing This a Year Ago (in September 2016)

Over the last year my use of Evernote has decreased dramatically as my use of Apple Notes has increased. This is due to only one factor…speed. Granted we’ve had bandwidth issues at home….and pretty significant ones at that. And those do impact my use of Apple Notes too…but less. Since I’m a beta tester I have access to the beta forums and even correspond on occasion with Evernote’s development team…and it appears that my problems are far from universal, which all of a sudden whilst writing this helped me to realize that it’s another more unique factor that’s impacting speed too.

My problems are most likely caused by bandwidth issues which are in large part caused by my Apple devices and the aggressive manner that iCloud takes over bandwidth when backing things up. You see, I have a lot of iPads… and Apple devices in general. So many in fact that Apple continues to discourage me from buying any more, which sort of boggles my mind! I grew so frustrated recently I was compelled to write this post onWhy Apple Doesn’t Want You to Buy Their New iPad.’ But I’ve strayed a bit from my point which is, under the right circumstances…where bandwidth may be limited…Evernote performance may suffer so much it becomes virtually unusable.

As I mentioned above, this can also impact Apple Notes significantly too…but just not as much as it does Evernote. However, it also dawns upon me that what was once my main reason for even writing this update, should really be the thing that inspires me to work more closely with the Evernote dev team to try to solve the speed issue. Especially because I just discovered one other huge factor which will push my usage once more much further towards Evernote!

A Huge Discovery I Made Today Moves Evernote Up Much Higher in this Ranking Comparison

New Information Places Evernote Once Again in the Lead (read below)

Apple offers users no method of backing up their  notes a 2nd time! Even a simple Export database would suffice! For anyone who’s lost a bunch of data…once is usually enough to get people to be more proactive in making sure they backup their data. I could be entering my 2nd instance of losing significant amounts of data right now…not due at to factors under my own control it  seems…but here the backup issue is iffy too…so I’m worried…but I stray yet again.

Of course both Apple and Evernote backup your notes databases on their cloud servers. This is why you can get a new device and have all your notes magically appear on it. But one backup is not enough!

If you keep important data in your notes that you rely upon, then you need to create a backup of the backup too…any good computer consultant will tell you that. And guess what! The only way to accomplish this in Apple is to copy each individual note! That’s simply ludicrous in this day and age…to not be able to Export your entire database somewhere else! But it does sound like Apple doesn’t it? For some odd reason they prefer to control their users much too much…yet they don’t service them well enough to command that sort of loyalty. Just in case you missed my recent highly compelling reason why Evernote should rank higher than Apple Notes, let me boldly repeat it:

Apple Does Not Provide a Backup Method for Apple Notes!!!

The Only Way to Backup Apple Notes as 2017 Draws to a Close is By Manually Copying Each and Every Note Yourself!!!

 

Backing up Evernote on the other hand is a cinch. You just go into settings, look for Backup,  and then your biggest decision is where to place the backup file! That’s all there is to it…you’ll be done before you’ve would have even copied that first note in Apple Notes! Although, I should mention too that copying notes in Apple notes is really slick and I love the way they do it…I just wouldn’t want to use it over and over again until I got all of my 1000+ notes copied!



My Orignal Comparison Below:

Evernote used to be the best…but now, it’s unclear…

2 Recent Events Have Changed the Playing Field for Notes Apps Entirely…

The First event was…when Apple launched ios 9. They completely overhauled their Notes App. I don’t know why, but I was really surprised…maybe because these changes had been requested for so long and it looked like Apple just wasn’t listening.  But Apple did finally add a lot of great features to Notes making it a real contender for serious note takers.

In a few days (on September 13th) ios 10 will come out for all users (it’s been available in beta for a while now.)  ios 10 has added even more new features to the Notes app…including a big one…collaboration…this was one realm that Evernote still held a significant edge. So I’ll rewrite the final version of this after 10 is out. But the fact is that Apple Notes now poses a serious threat to Evernote.

The Second event occurred…when Evernote overhauled their pricing scheme, severely impacting Free users. This was just a few months ago. To many, EV seemed to have completely changed their focus. Many people were really angry. I was too at first…ironically, I’m not even a free user! But I feared my credibility might be affected, because I may have been of EV’s most vocal supporters.

What made everyone so upset was that for years and years Evernote had been free for all users with almost the full-blown feature set available to everyone. I could be wrong…but I think EV began as a free app…then sometime later they added a few advanced features that they charged an annual fee of $49.00 for. Several of the main paid features were focused on security.  I’d previously written about them in this article telling users how to secure their data and how to encrypt text within notes.

But the more I read and thought about it, I realized that there was no reason to be angry.

Evernote primarily competes with Apple’s and Google’s note products. Yet EV’s main product has always been free. Obviously a vast percentage of Apple & Google’s earnings come from their other products…Evernote’s earnings do not. The company was struggling to remain profitable yet they wanted to keep their ‘bread & butter’ product in its esteemed position as market leader. Primarily because EV is run by people who love and use the app themselves. Something had to give. Restricting free users’ privileges to only allow the syncing of data between 2 devices seemed a good compromise and it might also serve to encourage heavy users to consider paying for Evernote.

Evernote truly does offer a great product and they need to be able to adjust as circumstances change, in order to keep things that way. The playing field is constantly changing and the fact that Evernote tried to find the best way of adapting while continuing to keep their product amazing actually allows me to respect the company a little more. Needless to say…I’m still a fan.  I just don’t think that Evernote’s free version is the best free note app for everyone in the world anymore…which is something I’d been preaching for quite some time.

Introduction

For years Evernote has offered a note utility that was unparalleled, but it appears that Apple wants to change that. The upgrades to last year’s version of Apple Notes were impressive. Since I didn’t use the ios 10 beta version, I’ll be installing it when everyone else does on September 13th. I’ve already mentioned that note collaboration will be included as a new feature…but I suspect there will be many more upgrades too. The end result will probably make some of what I’m writing here today obsolete in a week or two. So, instead of going into minute detail about each and every feature, I’m keeping this post focused on larger, more significant feature differences (which hopefully won’t change too much in the coming weeks.)

My Perfect Trilogy of Note Taking Apps

Pre ios 10 and if you don’t mind paying for Premium versions

Evernote Premium $70 per year 

The Evernote Premium upgrade costs $69.99 per year.  Evernote also has a mid-priced subscription that’s $35 per year.  For the Premium price you get several important features, but the 2 that are most important to me are:

The feature that’s the absolute most important one for me is the ability to go back in time.  If some information in a note disappears or gets terribly messed up, you can use this feature to find the missing or mixed up content to fix your note.  If you rely on the data that you store in Evernote a lot, like I do…this feature is invaluable!

The other feature that I cannot live without is the ability to annotate PDF’s.  Frankly, I don’t know what it would be like if I couldn’t do this because I use it a lot and can’t remember a time that I didn’t.  In fact, in general, Evernote’s annotation features are pretty amazing and I’d be hard pressed to live without them.

Link to Evernote’s 3 Plans

Evernote Premium Features

Evernote Plus Features

Apple Notes  Free

Since Apple overhauled the Notes app in ios 9 and added multi-tasking, I’ve begun to use the app a lot more. Prior to that, I’d just use it when I was out and about and had to  write down something quickly.  The problem with that was I oftentimes forgot where I’d noted something.  That combined with my years worth of notes which weren’t organized at all because Apple provided no good method for that…made finding anything a nightmare!

But now I use Apple Notes all day long and everyday for two things. Taking notes as I research things and then creating rough drafts prior to publishing on a website.  I absolutely LOVE Apple Notes now and it’s definitely improved my productivity a lot!  I used to use Evernote for this first task (mentioned above)…but I spent way too much time formatting data after it was captured.  Formatting is not Evernote’s strong suit!  So this is how I use Apple Notes daily:

I use iPads for almost everything, and research is always a big part of my daily routine.  As I’m researching, I open Notes using the slide over, multitasking mode and write things down or paste captured data quickly.  I spend very little time formatting because Notes makes that so quick with the shortcuts they added on the keyboard. My notes look great visually and they’re easy for my ADHD addled mind to use readily.

Instapaper Premium $30 per year

Like Evernote, Instapaper offers a free version too. I used it for years before deciding to upgrade to their paid plan. Why am I including it here? You might be wondering this because Instapaper isn’t a note taking app…it’s a ‘read later’ app. Instapaper lets you save online content for offline reading later, and it does so in a simple, clean format that’s wonderful!  It’s also highly customizable by users but my favorite feature is Instapaper’s tts (text-to-speech) tools…I can listen to my reading list in exactly the way I chose to…this is also highly customizable. I made a really short, pretty low quality (…OK, most of my videos are pretty low quality actually…just because you like something that doesn’t automagically make you any good at doing it)  YouTube video  about how to use the Playlist feature.

I’m including Instapaper here because I do use it for note taking…but in a really simple ‘pass through’ manner to get some great looking, beautifully formatted notes. Essentially I’m taking advantage of the simple, beautiful style Instapaper has created to save information that would otherwise be filled with ads, links and lots of extraneous information that I don’t want in my notes. If you’d like to learn more about how I use Instapaper, you can read this post I wrote about ‘read later’ apps and how much they improve my productivity by allowing me to multi-task easily and quickly.

This is how I use Instapaper. When I run across an article  that I want to save that’s got ads and extraneous junk all over the page…I just save it to Instapaper with 2 simple taps. It’s saved instantaneously! Then I open Instapaper, open the article, tap on the Share icon and email the Full Text article to Evernote. I can select which notebook I want it saved to right there and enter the name of it preceded by @  on the Subject line of the email. The end result is a perfectly clean, well formatted copy of the article!

Prior to following the above instructions you need to turn on Full Text Sharing in settings on the ios app. This isn’t a high profile feature in Instapaper, but it’s really useful. It allows you to send a clean, well-formatted copy of any article to anyone.

My premise for sending Full Text articles is this. If you send someone just a link, there’s a 50/50 chance they won’t ever really go read the article. But if you send them the whole article in a nice, pleasing visual format, chances are they will at least skim it, which is better than never even looking at it at all.

Full Text Share is a setting on Instapaper’s ios app. When you turn it on you can send a beautifully formatted article via email to anyone…rather than just the link. This feature is available to all users…not just Premium users. I emailed the developer just to make sure and realized when he replied that super support is yet one more aspect of Instapaper that I really love!

Link to Instapaper Premium

Instapaper Premium Features

image

Features in Which Evernote’s Better

Evernote is the Best Option When Working With A Lot of Images Because it Gives Users Powerful Annotation Capabilities That Apple Notes Lacks

Image Annotations, Image Crops and PDF Annotations Are All Accomplished During Note Writing 

One feature I love in Evernote is the ability to crop and annotate photographs, screenshots and PDF’S from within any note. This was always available through a standalone companion app called Skitch, but the workflow was cumbersome. Now the Skitch functionality has been incorporated right into the main editing functions of Evernote so that you can annotate notes on the fly quickly and easily. So easily in fact, that I oftentimes import images into temporary ‘scratch’ notes just to use these annotation features.  Then I export the image out to use somewhere else and I delete the note.  Once you grow familiar with these features, you’ll realize a lot of people are using EV for this.

This will change when ios 11 is released. Annotations have been reworked extensively so that both note apps will be fairly equal in term of annotating images and PDF’s.


  • In Evernote you can create links to notes. This is especially useful for sharing notes with yourself. For example, if you want to refer to another note, in the body of a note you’re currently writing…you can just go to the other note and create a ‘private link’ for it then paste that link into what you’re writing.
  • Evernote is better for sharing content. There are so many ways to share things from Evernote. In Evernote you can share an entire notebook with someone else and adjust what the ‘sharee’s’ privileges are too. Using EV’s Work Chat feature you can share a note with someone else and the note just shows up in their Evenote app. Work Chat is great for collaboration…so multiple people can contribute to the content of one note. Apple Notes have no way of collaborating currently. Apple announced at their Live Event on Sept. 7th, that they were adding collaboration to all their iWork apps…Pages, Keynote and Numbers specifically…but rumor has it they’ve added it to the notes app too!
  • Evernote has Apple beat by a significant margin when it comes to providing users with a variety of organizational tools. In Apple Notes you can store notes in folders. In Evernote it’s similar in that you store notes in notebooks. But Evernote gives you a 2nd level of organization that they call stacks which are used to group similar notebooks into. In addition, Evernote provides a rich tagging system that gives users sophisticated sorting and hierarchical alternatives. So the take away here is that if you had a large amount of data you’ll be storing, Evernote will probably serve your long term needs much better.
  • Although Apple Notes can be faster for my day-to-day use in the areas of research and draft writing, Evernote is much faster when it comes to actually finding that data quickly when you need it at a moments notice. One reason is that there are more organizational tools but the other big reason is that Evernote’s search utility is awesome!  It can even search inside OCR scanned documents and photos!  Apple notes search is more basic and not easy to find or use.  That’s why I use Evernote almost exclusively when we are traveling to store all of our travel receipts, itineraries and details like contacts, contracts and location details. When I arrive at an international destination and need to find out the location to pickup our pocket wifi or the name of the service that should be meeting us and where, I’ll find that information in seconds within Evernote.
  • Adding lots of photos or images into notes in Evernote is faster because you can batch select and add them.  In Apple Notes images are added to a note one at a time.
  • Evernote provides a pretty sophisticated in-note camera that can take quick images of business cards, documents that are OCR enabled and regular photos.  The camera works almost completely automatically and Evernote has some auto-sort and auto-format features by document type too.  Apple notes has no comparable feature.

Features in Which Apple Notes is Better

Working With Numeric Bullet Points is Easier in Apple Notes

 Apple Notes has finally solved the numeric bullet point problem that so many applications share…including Evernote. The problem is this. If you are using numbered bullets and you want to break and show an example underneath one of your bullet points…there is no good way to continue with your numbering scheme.

 Evernote (or most any app) will add the next number anytime you begin typing on a new line. So in the example I describe above…when you want to go back to your numbered bullets the numbers will begin all over again at 1.  Somehow Apple figured out a way to fix this problem.  So, if you’re using Apple Notes with numbered bullets, when you need to create a break just do so and stop using bullets.  Then when you want the numeric bullets to begin again you can just manually add the next number and Apple will recognize what you’re trying to do and will reformat the number to look exactly like it should. Exciting!!!!


  • Evernote is best at saving a copy of a well formatted webpage or an online article. But Apple Notes saves individual links in a better way. When you save a link in Evernote…it just looks like a regular link. When you save it in Apple Notes (via the Share extension) it looks like this:

image

  • Apple Notes is faster to use in multi-tasking mode on an iPad. Because Evernote does everything through the Evernote server…it’s just slower, which oftentimes frustrates me when I’m writing. So I now use Apple Notes for all my draft writing and for researching topics that I’m writing about.
  • Apple Notes also lets you indent and outdent easily. In fact, in general Apple Notes just is better at formatting overall. Update: Evernote brought back the ability to indent and outdent, which adds a surprising amount of flexibility for formatting.
  • In Apple Notes you can use 3 different font sizes, which is 2 more than Evernote gives you. The regular body font size, a headline size and a Title size, which is the largest. In Evernote you’re limited to only one size of font unless you use my workaround that I wrote about here.

    Examples:

    this is a title font

    Here’s a heading

    Here’s the regular body font


What Needs Improvement?

Apple Notes Searches

Searching in Apple Notes is not a good experience. This is perhaps the biggest downfall of Apple Notes. You can spend 10 minutes searching for the search bar…and even then you may not find it.

Here’s why. You can only search within a specific category of notes…for example, say in iCloud notes, or Gmail notes. So you need to be in the correct location for the search bar to even appear. Once you’re there, like most Apple searches on ios, the search bar is still hidden from view. To reveal it you need to drag or swipe downwards on the entire note column. If you’ve positioned yourself correctly you should see the search bar emerge at the very top of the screen.

This is an awful way to search for a couple of reasons. First, if you don’t search often, you’ll end up having to look up how to do it each and every time. Second, there is no high level search utility to search all your notes at one time. If you have several types of email accounts with notes turned on like I do, then you need to search through each one separately.  I have iCloud, Gmail, my own domain email and Yahoo. Each email account for my own domain appears as a separate category…so I need to conduct the same search 8 times! Actually, make that 9 times…because there’s an extra category called ‘On iPad‘ but I have no clue what it’s used for.

In comparison, Evernote’s search functionality is perhaps one of the most sophisticated I’ve ever encountered. While it doesn’t always work up to spec…even at half capacity it’s extremely useful and adept!

Evernote Formatting Options

Apple Notes use of 3 different font sizes is great! In Evernote there’s only one font size available. Neither app provides users with a choice of fonts. In addition to the 3 font sizes, Apple Notes provides bold, italics and underlines, which are pretty basic but they get the job done. The one feature I miss in Apple Notes the most is the ability to highlight text.

Evernote does provide highlights. Evernote also provides a strike-out option. But even with these added features, Apple Notes 3 font sizes actually give users the ability to create more variations than Evernote does…or maybe not more variations exactly,  but better differentiated variations…the sizes make a big difference!  The one thing missing from both note apps is the ability to change the color of fonts. This doesn’t seem to me to be a terribly complex coding situation…but maybe I’m missing something.

Both apps also provide numeric and regular bullets, but Apple has a 3rd option too…dashed bullet points. Evernote also has a 3rd option…check boxes. In Evernote, you can indent bullets as often as needed. You can outdent bullets too. But you can’t indent or outdent any other text…only bulleted text. I believe this was changed recently, (I’m using a beta version however) …I just discovered that I could indent and outdent lines of text even if they aren’t bullets!  Apple Notes give users the ability to indent and outdent regular text too….making this now a non-issue for comparison purposes. Once again while this might not seem like a big deal…it ends up offering a lot more versatility.  So overall, Apple Notes wins my vote for better formatting options.

Emailing Notes isn’t Great in Either App

Sadly, both notes apps have big problems emailing notes, which is something that I just can’t understand…how hard could it be…right?

Evernote’s main problem is that the emailed note is sent through Evernote’s servers. No ‘Sent’ email ever appears in your email account.  Yet, roughly 50% of the time the email isn’t sent! This seems to occur most often for longer notes with lots of data and/or images. The best way to work around this is to always email yourself the note too. That way if you receive the email you know your recipient did too.

One other clumsy aspect of Evernote emails is the way users’ messages are managed. The ones that are appended to a note for emailing. You’re provided with a smallish blank area in which you can type a message. But if you pause to come back to it later, or if you accidentally tap in they wrong place…your entire message is wiped out and you need to begin again! This seems to happen often.

In Evernote’s defense their Work Chat feature is a more robust way of sharing notes…but that can only be used with other Evernote users.

On the face of it, Apple Note’s email feature appears to work much better. The interface matches the regular email interface with very similar features…for example, saving drafts to finish later is handled well. Apple’s notes, when displayed in an email, appear to be formatted nicely…but the fonts all seem bigger than they are in the actual note…a lot bigger actually. Yet even that is acceptable. What isn’t acceptable in Apple Notes is what happens if you try to email a note that has images.

At first it appears that all the images are removed…but they aren’t. They are all just grouped at the very end of the note. If there are many images, you can spend a good amount of time trying to reposition the images back within the flow of the text. It’s quite possible that this is a bug Apple will fix in the future…but Apple’s track record for fixing annoying little bugs like this isn’t great…so I wouldn’t wait around for it to happen! Evernote Formatting Sample

 Apple Formatting Sample

Conclusion

When it comes right down to it, although I may use Apple Notes a lot more, because I use it everyday for big chunks of time, it’s still a lower level application that I use for lower level work. Evernote’s richer feature set, combined with the company’s focus on continued improvements (more frequently than once a year which is how often a new ios is released, and therefore how often Apple Notes is upgraded,) means that imo Evernote will always remain one step ahead of Apple.  EV will continue to innovate at a higher level than Apple Notes will in terms of both features and functionality.

All My Guides to Using Different Sizes and Colors for Fonts in Mobile Evernote

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Here’s a list to the 4 guides I’ve written to using different colored fonts, different sizes fonts, different fonts, and different colored highlights for my 2 favorite notes apps…Evernote and Apple Notes. They are listed from most current to oldest.

How to Change Font Colors and Sizes in Evernote 8 for ios

How to Use Different Colored Fonts and Sizes in Apple Notes for ios

How to Change Fonts, Font Colors and Sizes in Evernote Apps on Mobile Devices

YouTube Video Demonstration of ‘How to Change Fonts, Font Colors and Sizes in Evernote Apps on Mobile Devices

How to Use Different Colored Highlights in Mobile Evernote

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Overview of Apple Live Event September 7, 2016

Photo of iPhone 7 below

Here are just a few of the highlights of the Apple Live Event today…

First Off, Tim Cook Discussed Apple’s Educational Platform…

  • Apple’s ConnectED program is providing free iPads
  • Apple’s Swift Playground iPad app teaches kids coding in Swift
  • A new iWork innovation Realtime Collaboration for Numbers, Pages and Keynote allows students and teachers to work together on projects

Apple's new iWork Realtime Collaboration

Some App News…

  • Shigeru Miyamoto, the father of Mario introduced a new app…Nintendo is releasing a new Mario app which has been missing from the App Store forever
  • The App Store has sold over 500 billion apps

Super Mario Run Game annonced

Apple Watch News…

Apple Watch Sales Exceed Expectations… 

Apple Watch Has Become the 2nd Top Selling Watch Brand in the World…2nd Only to Rolex

Apple’s Newest Watch OS 3…

was released in June. It includes:

  • A more intuitive user interface
  • A new Breath app for reducing stress
  • The ability to now share your fitness activity with friends
  • A new 911 feature which alerts local emergency authorities as well as selected contacts.
  • It’s also faster and more responsive

New Hermes Watch Design

The New Apple Watch Series 2 is now Waterproof…

You can swim with it!

  • The activity app will add swimming as a new activity
  • There will be 2 swimming programs available
  • All the potential entry points for water on the new watch have been redesigned to keep water out except one…the speaker, which will actually expell any water that may have snuck in after swimming
  • Apple has finally given Watch a new GPS utility…at least for 2 activities…walking and running.  You not longer need to carry your phone with you to track you activity for those 2 activities.

Apple Watch Series 1 News

  • Apple will continue to sell what they are now calling Watch Series 1…which is the current watch
  • Series One watches will be updated to a new dual-core processor
  • The price will be dropped to $269

***A New PokemonGo app for Apple Watch***

The developer John Hanke founder and CEO of PokemonGo from Niantic Labs announced that PokemonGo for watch will be coming out before the end of the year.  This new app should make the game more accessible, better, faster, easier and especially safer!

PokemonGO stats
PokemonGo has been downloaded more than 500 million times around the world.  He also announced that the new PokemonGo Plus wristband will be available later this month.

img_0606
Perhaps the biggest news for the PokemonGo’s new Watch app might be that it will interface somehow with the fitness activity app.  A Niantics Lab person gave a demo of the new app and you can capture Pokemon, hatch eggs, get items from Pokestops and see information about the Pokestop…all from your watch!  You can also see the calories you’ve burned!  You can even hatch eggs!  And their demo included hatching a Pikachu!

Pikachu hatching on Apple Watch

More Watch News & Pricing…

Tim announced that Apple has formed a…

  • New Partnership with Nike and they are introducing 4 new Nike+ models of Watch
  • $369 is the base price for the entry level new watch and for the new Nike + Watch too
  • Both Watch Series 2 and the Nike + can be preordered Sept 9th

Apple call’s the new Apple Watch “the ultimate device for a healthy life”

The New iPhone 7

The iPhone has Sold over 1 billion iPhones making it the best selling product of its kind in the world

iPhone 7 Newest Features

  • New aluminum frame
  • New integrated and buried (not visible) antenna
  • 2 new black finishes…one is glossy called Jett Black (and uses a new manufacturing process to achieve) with an aluminum Apple logo and the other is a metallic or matte black…ingeniously called Black!
  • iPhone 7 will also be available in Silver, Gold and Rose Gold

iPhone 7 Plus Introduces New Dual Cameras

  • The 1st has the new 12mp sensor
  • The 2nd is a telephoto lens – which gives acess via the camera app so is a software zoom up to 10x (but the true optical zoom is 2x)
  • There’s also a new Portrait mode that gives you a real-time depth preview that no DSLR even does yet – it’s free software update for all iPhone 7 Plus users later this year.

Comparison of All iPhone Camera Features

in the New iPhone Lineup

Comparison of All iPhone Camera Features in the New iPhone Lineup

Comparison of All iPhone Camera Features in the New iPhone Lineup

Tim Cook making iPhone 7 announcements

Phil Talked More About Some of the Specific Hardware Features 

  • There are 2 entirely new black finishes
  • The Home Button is all new and new customizable!  It’s force sensitive & has a Haptic Engine that gives you feedback and is open to dev lovers
  • The new enclosures are water & dust resistant (they were re-engineered from the inside out)
  • The camera is entirely new

iPhone 7 is more resistant to water

Phil Love’s Cameras and Gave More a Detail on the Camera

  • A new image stabilizer 
  • A new 12 mp light sensor that lets in more light
  • The Flash now has 4 LED’s with a flicker sensor that improves picture quality a lot
  • An ISP that doubles the image throughput…which apparently is huge
  • Live Photos can be edited
  • Raw files can now be accessed and edited
  • There’s a new 7mp Face Time camera (which is up from 5)
  • Something called ‘Wide color images’ is supposed to provide much better color saturation

camera's new color feature

iPhone 7 Review of the New Features & a Few More New Features

  • A new Retina display was introduced by an Instagram executive – he said that later this year a new version of Instagram would be launched that would use the new 7’s feature
  • Audio improvement means that all new speakers are a huge jump forward in audio quality and for the first time ever they put out Stereo sound
  • Earbuds & headphones – will now be connecting over lightning
  • Apple is including an adapter with each phone for older headphones (lightening to mini-audio)
  • Brand new Wireless Airpods which work with an infrared sensor and motion accelerometers (up to 5 hours on one charge)
  • Apple Pay innovations – there a lot of innovations but one of the biggest is Apple Pay finally comes to Japan (using Japan’s near field technology called FeliCa)
  • Performance – a new cpu chip called A10 Fusion that’s twice as fast as the A8 and 20 times faster than the original iPhone.  It has 4 cores…2 which are high efficiency that are managed using Apples new performance
  • A new GPU a graphics chip that’s 2/3 faster than the A9 and twice as fast as the A8…this will enable console level gaming and Pro apps.

Link to all Apple.com’s iPhone 7 News, Features & Pricing

All the colors for iPhone 2016

Apple’s Comparison Chart of Video Camera &

FaceTime Camera’s for Current Lineup

Apple's Comparison of Video CamerasApple's Comparison of Facetime Cameras

Information on the complete lineup of iPhones:

  • Apple will Double the storage in all configurations for the same price as before
  • 32 128 and 256GB’s
  • Apple is keeping 6 & 6s in the line-up but they are doubling the storage
  • The iPhone upgrade program which began last year makes those who got it eligible for the new 7
  • Orders start on Friday Sept 9
  • Ships Sept 16 to roughly 25 countries and after that about that many more 1 week later
  • Apple has developed new wireless Airpods which will be available in late October

Apple’s Feature Comparison in the Complete iPhone Lineup

Apple's Feature Comparison for the Complete iPhone LineupApple's Feature Comparison for the Complete iPhone Lineup

CNET Hand’s On Review & Pricing

CNET writer’s got a chance to play with the iPhone 7’s following the live event.  The did a nice write-up of that experience and include some great information in the article linked to above.  They also put together the awesome pricing chart below!

CNET'S Pricing Chart

CNET’S Pricing Chart

Apple’s new wireless Airpods

Apple's new wireless Airpods

Apple Began a New Upgrade Program in 2016

Learn more about it at Apple’s website.

iPhone has an upgrade program now

Last on the agenda was that Sia performed her new song ‘The Greatest’ alongside the new music video (starring Maddie from Dance Mom’s) which premiered on Apple Music this week and ‘Chandelier’

Sia performs 'The Greatest'Maddie dances in 'Chandelier'

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Restore Evernote’s Missing Formatting Toolbar When Using Evernote’s Web App

Scenario Which Caused the Formatting Toolbar to Disappear

Recently I was editing a note using a MacMini along with the web version of Evernote. Because Evernote’s web version is the only place where you can access a note’s history. I was doing this because I’d discovered that a really important note I maintain (about where I put things) had lost almost all of it’s content!!  Using the web app I successfully found the missing content and was in the process of adding it back into the note. While I was doing this, all of a sudden (and right in front of my eyes) I watched as Safari flickered a little and the formatting toolbar was no longer there!

At first I thought that this was just a temporary or an isolated instance, so I closed that note and opened anothr one. But the formatting toolbar was still gone.

Yet, I still had formatting to do on the original note because I chose the ‘copy and paste’ method of adding the missing content back into the note.  Perhaps I wouldn’t have lost all the formatting had I not used Apple’s Note app as an intermediary for pasting. But I did. I’d pasted the missing content into the Apple Note app and then I reopened the Evernote note which was missing the content and pasted it back into its former location (after copying it from the Note app.)  But using this method messed up the formatting so I had to ‘rebold’ and ‘rebullet’ many lines of text.

This is how my screen appeared after I lost the formatting toolbar:

Evernote Web App With Formatting Toolbar Missing

Evernote Web App With Formatting Toolbar Missing

The Fix

After spending some time with Google and reading other user’s comments in various forums I discovered a very quick fix which also highlights some very quirky behavior on Evernote’s part.

Here’s the quirky part…the formatting toolbar disappears if you’ve moved the curser up towards the top part of the note…namely, if the curser is in the field where the note’s title is entered it disappears!  If you move the curser back down into the body of the note…the text formatting toolbar reappears (see below:)

Evernote Web App With Formatting Toolbar Displayed

Evernote Web App With Formatting Toolbar Displayed

This was great news for me…but I think it’s pretty odd behavior for Evernote. I don’t know if this holds true for other web versions…like, say on Window’s computers for example. Or, if the quirky behavior is browser specific…then it might only apply for Safari users.

I’m writing this on an iPad. When Evernote completely revamped their web app recently they took away the ability to access and use the Evernote web app on mobile devices…so I can’t test this aberrant behavior out using mobile Safari. But regardless of how frequently this quirky behavior arises, I cannot for the life of me, figure out why they would have coded it to act in this manner. If anyone else knows why, please feel free to leave me a comment below!

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Use Pokemon Go to Increase Number’s of New Customers

Why You Should Do This Now Instead of Waiting

We’ve literally just arrived home from a 2 1/2 week family vacation to Japan. While there, my tech-minded sons introduced me to a current video game called Pokemon GO.  It turns out this Pokemon GO game isn’t just a game, it’s more of a phenomenon really, at the very least it’s a craze.  As is typical I’m one of the last to know about it.  Yet in a matter of minutes I became a huge fan!!!

People in Japan playing Pokemon Go

I’d never before played a video game and really believed that they were an utter and complete waste of my time. Pokemon GO has given me a whole new respect for video games.  It turns out that what my boys kept trying to tell me as they grew was correct…video games can be good for our culture, our health, and our livelihood!

Pokemon Go was released in Japan a few weeks after the USA launch, so I suspect we experienced the game at it’s height of popularity.  While its meteoric rise in the USA was unprecedented it’s also not been sustained.  User numbers are dropping as more people advance in the game and it becomes less of a challenge. People who live in remote areas don’t have access to wild Pokemon and Poke Stops that city dwellers do, therefore cheating has become prolific which has dampened everyday players interest. No one is sure what Niantic has in store, but if they don’t have a strategy to reinvigorate players, a more rapid decline is probably imminent. This perhaps is the single biggest reason to take advantage of the game’s popularity now rather than waiting. If you wait, the opportunity may be gone forever.

The concept behind Pokemon GO is so simple that it can be played by anyone…young and old alike! Your goal is to catch as many wild Pokemon as possible. As you’re walking around sight-seeing or running errands you’ll notice that almost all popular sights have more Pokemon to catch and more unusual ones too. By keeping the Pokemon app open (or running in the background) on your smart phone, you’ll be more likely to receive instant notifications when new Pokemon appear. If none do appear you can use these popular sites to stock up on Pokeballs and other usual items.

What’s So Great About Pokemon GO?

The game encourages exercise and being outdoors…but it also encourages interaction between cultures and even between generations…these are all things that you wouldn’t typically credit as advantages of video games in the past! Which perhaps is why millions have flocked to the game so rapidly!

Pokemon GO’s initial launch stats have broken all records.  More people are playing Pokemon GO than they are tweeting or sending Snapchats.  In the games first week it became the most popular mobile game of all time!

The game is perfect for family vacations because that’s when you’re usually running around looking at a lot of great sites naturally anyway. So it’s a time when you can really advance your proficiency and game standings a lot. More importantly we found that it’s a great generational bridge for inspiring better conversations too.

In our case we discovered that both of our young, adult-aged sons were playing the game a few days into our vacation. It took that long for us to notice because they kept their game play very low key and unnoticeable…we really assumed they were just texting. Until it dawned on us that we didn’t have a great method for texting back to the USA. Once we asked about it, they were more than happy to show us what they were doing, and helped us to get started too.

Playing the game forces you to be out and about, walking around and enjoying nature and local attractions. That in fact, is the only real way you can play the game. We did try to play it whilst taking trains, subways and cars, and that is possible…but it’s perhaps not the best way to move ahead in the game itself.

I’m a complete novice to the game, yet in the course of 2 weeks time I feel confident enough in my knowledge to both recommend techniques as well as suggest methods business owners can use to increase their customer base and sales.

image

One aspect we didn’t appreciate was just how huge this game has become so quickly! Because of this we discovered that there’s a natural camaraderie that surrounds players…even if they don’t speak each other’s language! We found Japanese people from all walks of life were playing too. When we’d encounter this we’d usually find that friendly encounters would arise in which arbitrary matters like speaking the same language just didn’t matter.

One way in which Pokemon GO has broken the mold is by attracting adult users in unheard of numbers. While we traveled around Japan my sons continually commented upon the fact that they’d see hundreds of adults playing the game virtually everywhere we went. Since adults aren’t generally early adopters of mobile technology much less of video game technology, this seems to me to be the most compelling argument out there for local business owners to consider joining the band wagon.

Getting Started for Business Owners

The best way I would recommend to see how well Pokemon GO could increase your customer base is by actually downloading and playing the game a little. You need to have a working knowledge of the game to use it effectively for marketing purposes. Don’t worry if you’ve never played a video game before…you’ll have no problems picking this up readily…just be forewarned…THIS GAME CAN BE ADDICTING!  Which from a business owner’s purposes can be both good and bad!

After you’ve finished reading this and played the game a little bit, you’re all set to begin tapping into a viral new marketing tool which your competitors most likely will ignore! To get good ideas on some of the simple methods being used by businesses, just read through the articles I’ve linked to at the bottom…they are very short and just contain a few ideas for ways businesses are using the game for marketing purposes.

I’d suggest getting started on this immediately because the game is so viral right now. It was launched in mid-July, and no one knows how long it will be before the game runs it’s course and falls from its current popular ranking. Just in case you doubt the viral nature of this phenomenon…read this article:

The App Institutes Realtime Pokemon GO Stats

Realtime Pokemon GO Statistics by App Institute

Possible Marketing Actions Using Pokemon Go

  1. Offer a cellphone charging station for customer use to recharge their phone while they shop. (Because the app needs to be constantly running in the background to work well it can contribute to depleting a cellphone’s battery. If there are Poke Stops close to you, people are naturally drawn to the area. You can simply put a sign up offering free recharging for customers when they are in your store or your place of business.)

  2. Add lures to nearby Poke Stops. (Lures attract people because they guarantee that wild Pokemon will be present for players to catch.)

  3. Add both Lures and incense to nearby Poke Stops. (If you add both, rarer or more powerful Pokemon’s presence is guaranteed for a period of time.)

4.  Maintain your own Pokemon GO game that’s kept running for your business during your normal hours of operation.   (If a wild Pokemon appears, immediately broadcast the news to social media.  This can be a huge draw if a rare or powerful Pokemon happens to show up suddenly.  Since the game moves quickly it’s important to broadcast the newest Pokemon around you ASAP and to do this often if your lucky enough to to be located near one or more Poke Stops or Gyms.)

  1.  Host a Pokemon Event or Invite Players Into Your Place of Business  This doesn’t have to be anything elaborate or big.  It can be something as simple as putting up a sign that tells those walking by your business that you’re interested in Pokemon Go and will have a freebie available to anyone who wants to come in and show you the Pokemen they’ve caught.  Or you could have an event where you’ll award a prize at the end of the day for the person with the most, or best (maybe highest CP) Pokemon shown you.  You can capture screenshots of the entrant’s Pokemon and have them fill out an entry form, either digitally or hard copy.  The prize could be a battery backup for their cellphone…you can get inexpensive ones preprinted with your business logo and contact information.  If you do this in conjunction with adding lures and incense you might be surprised how many people you attract…especially if it’s done during a time that normal foot traffic might already be at its highest.

Getting Started as a Player is Really Simple

All that you really need is a smart phone and a Google account.  You just go to your cell phone’s App Store and search for the app…it’s free. Despite there being several addons available for purchase, we haven’t paid for any of those and none are needed or even advised as a consumer or player. If you’re a merchant however, this is where you’ll need to buy ‘lures’ which are discussed in the articles I link to below.

Once you’ve downloaded the app you need to create a user account before the game takes you through a few basic tutorials which show you how to play. You can do this easily by just allowing Pokemon to use an existing Gmail account.

The Apps

Pokemon GO ios app

Why Getting Started Now is Important

It appears that the huge initial success for Pokemon GO may have already begun to decline somewhat. The thing with taking advantage of viral crazes is that they can be very time sensitive. That very well be the case for the current Pokemon GO craze. No one can predict how well entrenched the game may be down the road…all they can tell you is how it’s performing currently. The fact that the craze is still really popular right now means that in order to benefit from it, you’ll need to take advantage of it now…not, say 2 months from now.

Luckily, the stage is set for success in that regard. Learning the game and taking advantage of it for marketing your business is easily doable with very little time and effort. If you’re lucky enough to have some kids around you, you can take advantage of their insider’s knowledge of the game and gain an even stronger foothold or early advantage! Put another way, a lot of rewards can be realized with very little effort if you act in a timely fashion.

Some of the Best Pokemon Go Sites in Japan

As I mentioned in my opening sentence, we’ve literally just arrived home following a 2 1/2 week vacation in Japan. Our travel involved 5 cities (it should have been 6 but a health problem cropped up which prevented us from making it to Hiroshima.) I’ve put together lists of several of the best attractions and sites that we visited in each city. While this list is far from comprehensive, it does give someone else who might be planning a vacation to Japan a great outline for some of the best places to check out. I decided to include it because, brief as it may initially appear, it took us a lot of time to research and compile and there’s much more depth to it than appears on the surface.

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Tokyo

  • Ginza District – where our hotel (The Peninsula) was located – the most upscale shopping district in Tokyo
  • Akihabara ‘Tech’ District (especially places like Yodobashi Camera Co. And the Robot Restaurant)
  • Shibuya District & the famous Shibuya Crossing
  • Shinjuku District
  • Kappabashi Street
  • Tokyo Sky Tree Building
  • Studio Ghibli & Ghibli Museum

Kanazawa

  • Kenroku-en Garden
  • Kanazawa Castle and park
  • Kanazawa Station
  • Nagamachi Samurai District
  • Higashi Chaya District
  • The 21th Century Museum of Contemporary Art

Kyoto

  • Nara Deer Park
  • Todai-ji Temple
  • Kasuga Grand Shrine
  • Nijo Castle & Kyoto Gyoen National Garden
  • Ryoanji Temple
  • Fushimi Inari Taisha Shrine
  • Kinkaku-ji Temple
  • Sanzen-in & Jakko-in Temples in Ohara area
  • Onishi-san, Nishi-Hongan-ji and To-ji Temples near Kyoto Station
  • Along the pedestrian & bike trail of Camo River

Osaka

  • Shinsekai District – especially Jan-Jan Yokocho Street
  • Osaka Castle
  • The Museum of Oriental Ceramics
  • The Umeda Sky Building
  • Shinsaibashi neighborhood
  • Abeno Harukas, which was completed in 2014, is the tallest building in Osaka and in Japan at 300 metres (984 ft).

Koyason

  • Danjo Garan Complex
  • Okunoin Cemetery – one cool monument in the shape of a Space Ship is a Poke stop!
  • Torodo (Lantern Hall)
  • Kobo Daisha Gobyo & Gobyo-bashi Bridge

Links to Articles Which Discuss How Pokemon Go Can Be Used to Help Small Businesses

Links to Pokemon GO Developer’s Websites:

Additional Information:

Some Interesting Articles and YouTube Videos About the Pokemon GO Craze

One astonishing fact about Pokemon GO’s launch is that almost no marketing effort accompanied the game’s release. The developer’s relied on previous buzz that included a contest in the form of a Google Maps quest in 2014 as well as an April fools joke released in the form of another video.  They also relied upon users to generate the buzz for them…which has paid off well for them.  You’ll be amazed at the depth of the material users have created on YouTube.  One example is the Mommy Chardonnay parody video below.

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